• This is default featured slide 1 title

    Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

  • This is default featured slide 2 title

    Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

  • This is default featured slide 3 title

    Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

  • This is default featured slide 4 title

    Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

  • This is default featured slide 5 title

    Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

OTT will become as popular as TV cable connection now is, says Sriram Manoharan


The COVID-19 pandemic may have proved to be a tipping point for Over The Top (OTT) platforms around the world. New platforms emerged even as global players strengthened their positions. Software firm Contus is set to unveil GudSho, an OTT platform that will focus on content in the south Indian languages. Sriram Manoharan, founder and MD, said OTT platforms are set for rapid growth but also that the theatre industry will come back stronger once the pandemic ends, to co-exist with OTT platforms.

Software development has been your strength. Why are you now betting on OTT?

One of our flagship products is VPlayed, a platform that enables audio and video streaming across the Web and on mobile phones, game consoles, set-top boxes and smart televisions with multi-platform delivery, monetisation and security. It is used by customers in the fitness, enterprise and edutech space and also by OTT platforms like nvivoTV, which is sometimes referred to as the Netflix of Africa, and Heeroz, a Punjabi OTT platform, and several others across the globe. So, it was a logical step for us at Contus to enter the OTT space. Also, a lot of people have content, but existing platforms are very selective in what they buy. We thought we could give them a platform to exhibit their content.

Do you think there is space for one more platform in an already crowded space?

We have global players like Netflix, Amazon Prime and Hotstar, and also those operated by big TV groups such as Zee5 and Zeeplex, SonyLIV and Sun NXT, besides several other players like Voot, ALTBalaji, Viu, Airtel Xstream and of course, YouTube.

The OTT industry in India has over 3 crore paid subscribers, and the number is increasing leaps and bounds on a daily basis. It has got a staggering 30% to 35% surge in the number of subscribed users in the past 12 months alone. So, there is enough space for more players.

Netflix and Amazon Prime are global platforms but their content in south Indian languages leaves a lot to be desired. They cater more to the urban population. We are not in competition with them.


GudSho is a hyperlocal, vernacular platform that will have content only in the four south Indian languages. If you go beyond Chengalpattu or any tier-2 or tier-3 city in Tamil Nadu, very few people know about or subscribe to Netflix or Amazon Prime. These are the people we are looking to serve.

Big platforms spend thousands of crores to buy movies and develop original content. How will you manage the high costs of acquiring content?

We are concentrating only on movies and have no plans to develop original content. We have already built up a library of over 100 movies and continue to acquire more. We have set aside a sum of Rs. 50 crore to buy content for the first six months. Let me add that the funds are from internal accruals only; we have no plans to bring in any investor from outside.

There are plenty of small-time producers waiting to find an OTT platform to release their films. Most producers in India either do not know how the OTT industry functions or do not know how to reach a platform. Whereas the smaller OTT players are having a tough time establishing themselves, they are either knocking on the wrong producer’s door or finding it hard to create a business model that suits film-makers. Users, on the other hand, are confused as to which OTT platform to choose.

We are promising content creators and producers favourable terms and also revenue share with an assured guarantee model, which other players do not give.

Will these be enough to attract people to subscribe to your platform?

People living in the interior parts of Tamil Nadu, Andhra Pradesh or Karnataka are exposed to the same Hindi content that is being provided for urban audiences by top operators. The south Indian OTT market has around 10 million active users. People are willing to spend but a lack of awareness and a lack of preferred content is stopping them.

Unlike others, GudSho will not have a fixed subscription model. For example, if you pay Rs. 200, you can watch one movie or a pack of movies whenever you want. It will be total value for money for the end users. Besides, we will have a lot of free content.

The pandemic allowed people time on their hands to try OTT platforms What will happen when things are back to normal?

There is a major shift in the mindset and people are now used to watching new movies from the comfort of their homes. They are aware that any movie that releases in theatres will soon be available on an OTT platform in a month or two, if not sooner. But the reverse is also true. Several big films like Master, Krack, Uppena and Karnan have performed well in theatres. In fact, many people watched Master on the big screen even after its release on OTT. This just proves that both theatres and OTT platforms can function in parallel. If it is a superstar film or a big budget one with grand production values, they are willing to watch in theatres with their loved ones. But when it comes to small or critically acclaimed movies, they prefer to wait and watch on OTT.

What is the future of OTT?

On average, time spent on OTT platforms is close to 70 minutes a day and each session lasts up to 40 minutes normally. With the arrival of 5G networks, the loading speed and network access will only get multiplied. This will only increase the OTT market size. In the next 20 years, OTT will become a dominant force. Today, every house has a television with a cable subscription; you will see the OTT industry turn as popular.

When will GudSho be unveiled? What will its USP be?

GudSho is in testing mode now, and we will launch it very soon. Our USP is that we will be introducing a social watching concept to OTT. We will have a recommendation engine that works on friends and family network. After logging on to GudSho, you can invite friends and family using Facebook and WhatsApp links, and you can have a watch party. You can add feelers (emoticons) while watching a movie. It will be like watching a movie with friends even though you are sitting in different locations and time zones – you can know when a friend is watching a movie and whether he is laughing or enjoying himself. Millennials are more clued into social media, and we are hopeful that the concept will be a big hit with them.


5 Things You Need to Know About Over The Top Services

What are Over the Top Services?

Let’s start simple. Over the Top (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet. Some of the most popular OTT providers include Netflix, Amazon Prime Video, and Hulu. 

Basically, Over the Top services use an internet connection to play TV shows and movies. Most OTT providers have their own app, website, or page of some kind where a user can log in to access the content available with the subscription.  

OTT services offer a variety of attractive pros that viewers like yourself may not know. So, we made a list of the 5 top things you need to know to understand Over the Top services like a pro.

tv package
1. Over the Top Services are HUGELY POPULAR

The first thing that’s a “need to know” is that OTT services are quickly becoming one of the most popular ways to consume video media. Of all the OTT service providers, Netflix is the Big Dog in the arena, and we aren’t joking when we say that they are literally changing the way that the world views TV and video. 

What does this mean, you ask? For viewers, it means that the possible viewing platforms are constantly changing and evolving to provide the best possible user experience. More shows, more availability, and access to your content anywhere you go sounds like a pretty good deal. (Especially when a Netflix subscription only costs about $12 a month.)

People all over the world subscribe to Netflix and other service providers to take advantage of the convenience that OTT has to offer.


Survey data from 2017 showed that 54% of U.S. adults used Netflix.

Leichtman Research

To make that number even more impressive, there are 785 million users that subscribe to an OTT provider (such as Netflix, Hulu, or Amazon Prime Video) worldwide.

2. OTT Requires an Internet Connection

Before you  jump on the bandwagon, you need to know that over the top services require an internet connection. If you want to have a successful viewing experience that isn’t disrupted by constant buffering, we suggest you have at least a 25mbps stream.

If you’re not sure of your current connection speed, or if you don’t know what connection speed means, read this post.


A 25mbps bandwidth connection typically only supports one over-the-top stream and one or two smartphones, if the connection is having a good day. The lowest speed that we offer is 25mbps because we understand that most households like to stream with two or more devices while perusing the internet, playing games, or scrolling through Facebook. Doing all of these things simultaneously requires a faster connection.

3. No. More. Commercials.

Yep. That’s right. With an OTT stream, you can watch your favorite shows on Netflix or Amazon Prime Video without commercials. Part of what makes subscriptions like Netflix so popular is their lack of commercials, saving viewers from show interruptions and time wasted watching commercials instead of the actual show.

Cordcutting.com says that Netflix saved each of its subscribers from
160 HOURS of commercials on average in 2017.

Choose your own Ad

Now, before you get too excited, streaming services like Netflix don’t offer the recent cable TV shows. Other streaming services like Hulu offer the most recent episode and season of current cable TV shows. However, these shows still have commercials unless you purchase the premium subscription. 

Unlike traditional cable or IPTV, Hulu typically selects commercials based on your viewing history, or in some cases allows you to pick the brand for the commercials that you’ll view during the show.

4. OTT Doesn't have to be Either-Or

You don’t need to limit your subscription to only one service provider. Many households subscribe to Netflix, Hulu, and Amazon Prime together for a few different reasons.

Because OTT subscriptions are so affordable, users are able to spend the $12 on Netflix and $8 on Hulu a month and get access to an enormous library of commercial-free shows and recently-aired cable shows. Users also like to subscribe to Amazon Prime, which provides access to another huge video library, free two-day shipping on Prime products, and a plethora of other benefits.

Plus, many households subscribe to one or multiple OTT providers in addition to their monthly cable plans to have access to huge video libraries and still keep up with live TV.

5. There are Multiple ways you can Access OTT Services

If you want to add OTT to your home, there are several options to choose from.

Get a Smart TV

A flat screen TV or a smart TV used to be extremely expensive and not affordable for most households. Now, consumers can easily find 30″ or 40″ Smart TVs for less than $250. Also, most of the Smart TVs on the market come with Netflix, Hulu, and Prime Video apps pre-installed.

Get an Add-On Device for Your Current TV

Just purchased a new TV that wasn’t a smart TV? Don’t worry. Add-on devices like Roku, Chromecast Stick or Amazon’s Fire TV Stick cost around $30 to $50. These allow users to plug the device into a TV’s HDMI port and access an “app” screen on their TV’s corresponding HDMI channel.

Fire TV Stick Homescreen

Then, you can log into any of your subscription apps directly on the screen and access any of your services on your TV.

Does none of that sound appealing to you? 

Well, you could purchase an HDMI cable, which usually costs between $5 and $10. Pull up the OTT service provider’s site and connect your computer to the TV using the cable to stream your shows.

Use your Laptop/Computer/Tablet/Device

If you don’t want to worry about any of the previously mentioned ways to access your OTT service, you can pull up the provider’s website. Using a tablet, laptop, computer, smart phone, or any other type of electronic computer device, you can watch your shows directly on that device. 


Top 10 OTT platforms in India

Over–the–top media services (OTT) platforms have become quite popular in India since last few years. An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content. Due to COVID-19 outbreak in the country, many filmmakers are now releasing their movies on major OTT platforms, instead of waiting for the theatres to re-open. India has lots of options when we talk about OTT services. Here are the Top 10 OTT platforms in India

Amazon Prime Video

1/ 10


Amazon Prime Video is a very popular video streaming service or OTT service in India. Amazon Prime Video was launched in 2016 in India. Besides English, Prime Video is available in six Indian languages as of December 2018. Amazon India launched Amazon Prime Music in February 2018. You can join Prime to watch the latest movies as well as award-winning Amazon Originals at Rs 129/month or Rs 999/year. Prime subscription presently also includes free Amazon music alongside unlimited free, quick delivery.




2/ 10


Netflix is one of the popular streaming services in India. The OTT platform offers three subscription plans including Basic, Standard HD and Premium Ultra HD. The Basic plan comes with a price tag of Rs 500, while the Standard HD pack is priced at Rs 650 and the Premium Ultra HD plan is available for Rs 800 per month.

Netflix faces tough competition with other OTT platforms in India such as Amazon Prime, Hotstar, Voot and Eros Now, each of which charge lower subscription rates than Netflix.



Disney+ Hotstar

3/ 10


Disney+ Hotstar is an Indian over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Disney's Star India. It features two paid subscription plans— "VIP", which focuses on domestic programmes and sports content (including Indian Premier League cricket), and "Premium" featuring premium international films and television series (including HBO, Showtime and other American original series).

As of July 2020, VIP Plan costs Rs 399 for a year and Premium Plan costs Rs 1,499 per year or Rs 299 for a monthly plan. As of March 2020, Disney+ Hotstar has at least 300 million active users




4/ 10


Voot is an Indian subscription video on demand (SVOD) service. Launched in March 2016, it forms the online arm of Viacom 18. It is Viacom 18's advertising-led video-on-demand platform that is available as an app for iOS, KaiOS (JioPhone) and Android users, and a website for desktop consumption. Voot Select  will cost Rs. 99 a month after a three-day free trial, or Rs. 499 for the full year after a 14-day free trial.

Voot is available only in India, and hosts over 40,000 hours of video content that includes shows from channels like MTV, Nickelodeon and Colors. Content is also available in multiple languages like Kannada, Marathi, Bengali, Gujarati, Telugu and Tamil. Voot has content from Colors TV, MTV India, Nickelodeon India and other Viacom 18 owned television channels. It also hosts many Bollywood films for streaming. It has produced several 'Voot Original' shows for streaming as well.

In February 2020, Voot introduced paid subscription service called Voot Select. Voot Original series are made available only to paid subscribers. Some TV shows are being streamed a day before TV for its paid subscribers.




5/ 10


ZEE5 is an Indian video on demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises.[2] It was launched in India on 14 February 2018 with content in 12 languages. ZEE5 recently announced the launch of ‘ZEE5 Club’ at Rs 365 per year. ZEE5 Club will enable its consumers to have exclusive access to most popular shows before telecast on TV, apart from select ZEE5 and Alt Balaji shows, - 1000+ blockbuster movies, ZEE Zindagi shows and over 90+ Live TV channels.

With ZEE5 Club, subscribers will be able to enjoy entertainment content without any intrusive ads and across devices. Some of Zee’s popular TV shows like Kumum Bhagya and Kundali Bhagya in Hindi, Sembaruthi in Tamil, Jothe Jotheyali in Kannada and Mazya Navryachi Bayko in Marathi and many more would be now available on ZEE5 Club before telecast on Television.



Sony LIV

6/ 10


Sony Liv (marketed as SONY LIV and formerly as SonyLIV) is an Indian general entertainment, video on-demand service that is owned by Sony Pictures Networks India Pvt. Ltd., based in Mumbai, Maharashtra, India. Sony Liv's Library consists of 18 years of content from the Sony Entertainment Network channels in India: Sony TV, Sony SAB, Sony Ten, Sony Max, Sony MAX 2, Sony PIX and Sony Six.


Sony Liv is the first Indian Over-the-top media service platform to produce music content for a Hollywood feature film - producing music for the Hindi version of the blockbuster titled Passengers, starring Chris Pratt and Jennifer Lawrence.


Sony Liv Premium subscription costs you Rs. 299 per month, Rs. 699 for six months, and Rs. 999 per year.



MX Player

7/ 10


MX Player is an Indian video streaming and video on demand platform developed by MX Media & Entertainment. It has over 280 million users globally. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours across 12 languages. It is available on iOS, Android and the web. The online Feature of MXPlayer is available absolutely free of cost for our users to explore.

In 2018, Times Internet acquired a majority stake in MX Player for $140 million. On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures and Sony Entertainment.



ALT Balaji

8/ 10


ALTBalaji is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd. ALTBalaji is available across 32 different interfaces for its viewers. The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Android TV, and Windows (Windows PC, Windows Mobile, Windows tablet).

Their website claims the platform to be the largest content bank seen in India.[11] The stories range from drama, comedy, and romance, to thriller, crime, and mystery. The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil & many more languages. You have a choice of three streaming membership plans - 3 months for Rs 100, 6 months for Rs 180 or 12 months for Rs 300.



Eros Now

9/ 10


Eros Now is an Indian subscription based over the top, video on-demand entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital, the digital media management arm of Eros International plc. The network offers media streaming and video-on-demand services. The digital platform is accessible on most Internet-connected screen including mobile, tablets, web and TV.

The platform has blockbuster films like Cheeni Kum, Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki raasleela Ram-Leela, Rockstar, Shubh Mangal Savdhan and more. Eros Now also has web-series and films like A Monsoon Date, Maunn, Salute Siachen, Black & White interviews and more in their segment called E- Buzz. The subscription cost of the Eros Now Premium subscription service is Rs. 99 per month for a single device and Rs. 399 per year for a single device.




10/ 10


Arré is an Indian OTT platform based in Mumbai. It produces and publishes videos, audio series, web series, documentaries, text and doodles through its online channel. Founded by former Network 18 and TV 18 executives B. Sai Kumar, Ajay Chacko, and Sanjay Ray Chaudhari, it is a content-based startup and was launched in April 2016.


What is An OTT Platform?

What is An OTT Platform?

An over-the-top (OTT) platform is a service that enables you to deliver video and live stream feeds to any internet-enabled device. This allows you to deliver and monetize video content directly to viewers without any third-party platform.

硬塞評論】NCC 終於端出OTT 專法草案,四大亮點分析給你看- INSIDE

Essentially, these platforms are popular for VoD (video on demand) and live streaming services. However, they also provide other services like messaging services, audio streaming, VoIP, and more.

And not just streaming the videos over the internet – an OTT platform also enables you to:

  • Manage videos
  • Record live streams in HD
  • Distribute content through global CDNs
  • Monetize your videos in different ways
  • Offer video subscription packages
  • Leverage user analytics
  • Customize your online player
  • Etc.

Popular Posts


Recent Posts

Sample Text

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Unordered List

  • Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
  • Aliquam tincidunt mauris eu risus.
  • Vestibulum auctor dapibus neque.